Be Together Samsung
Over the last two weeks, Samsung has applied for trademark registrations in the EU and US around the phrase “Be Together”. (Click to enlarge)
Each application is for “Smartphones; Tablet computers; Smart watches.”
You can have a look at one of the full applications here – https://euipo.europa.eu/eSearch/#details/trademarks/017978510
This, to me, sounds very much like a new tagline for their mobile products.
If you can’t be together, be together with…
It’s certainly pretty new, as a quick Google quickly shows:
Other “Be Together” Trademarks
If it is a new trademark for a new tagline, possibly for a new product, then it could potentially have some problems. There’s existing trademarks registered by both Google and Cisco that contain the statement “Be Together”
Google Be Together
Cisco Be Together
Watch this (Trademark fight) space.
Intellectual Property Ireland
If you have any IP questions or queries please get in touch with either Brian Conroy or Ronan McGoldrick
For even more intellectual property and trademark updates check out www.brianconroy.com and www.thetrademarkninja.com
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