Be Together. Samsung. – New Trademark Filings Suggest New Samsung Tagline

Be Together Samsung

Over the last two weeks, Samsung has applied for trademark registrations in the EU and US around the phrase “Be Together”. (Click to enlarge)

samsung be together trademark applications

Each application is for “Smartphones; Tablet computers; Smart watches.”

You can have a look at one of the full applications here – https://euipo.europa.eu/eSearch/#details/trademarks/017978510

This, to me, sounds very much like a new tagline for their mobile products.

If you can’t be together, be together with…

It’s certainly pretty new, as a quick Google quickly shows:

samsung if you can't be together, be together with

Other “Be Together” Trademarks

If it is a new trademark for a new tagline, possibly for a new product, then it could potentially have some problems. There’s existing trademarks registered by both Google and Cisco that contain the statement “Be Together”

Google Be Together

Google Be Together Trademarks

Cisco Be Together

Cisco Be Together Trademarks

Watch this (Trademark fight) space.

Intellectual Property Ireland

If you have any IP questions or queries please get in touch with either Brian Conroy or Ronan McGoldrick

For even more intellectual property and trademark updates check out www.brianconroy.com and www.thetrademarkninja.com

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