An Post Rebrand

It’s Christmas time, and that means the posties of Ireland are up the walls. I know, because my cousin Michael is a postman (Hi Michael).

But I digress.

Presumably January is a slow enough month. What better time then, to ring in the new year with a brand spanking new logo and re-brand.

So it’s bye bye to this:

And hello to this:

What Is That?

Well, I’m speculating, but I’d say it’s the new logo for ‘An Post’.

What I can tell you for sure is that it’s a trademark that An Post filed with the Irish Patents Office on 14 December, 2018.

I know, I know, you’re not sure if you like it, right??

I often wonder about the logic of a re-brand. I mean, how much money is it going to cost to re-brand every post office, van, truck, website, post box? And what’s the upside? But then maybe that’s why I’m a lawyer and not a marketer*

Goods and Services Covered

The range of goods and services covered by the latest trademark application, filed on 14 December, 2018 are:

Class: 16
Printed matter; stationery; wrapping and packaging material; envelopes; postcards: stamps, books, business forms; vouchers, calenders.

Class: 35
Mail sorting and handling, preparing mailing lists.

Class: 36
Financial, savings, investments and banking services; bureau de change services; automatic teller machine services; bill payments services; issue and encashment of postal orders; electronic funds transfer services; arranging of money transfers; franking machine services; travel insurance services; gift voucher services; financial research, provision of financial information, reports and analyses; information services relating to the aforesaid, including the provision of such information on-line from a computer database or via the Internet.

Class: 39
Courier and delivery services; transport, packaging and storage of goods; services in collecting, transporting, shipping, distribution, delivery of letters, documents, parcels and other goods.

An Post Money

Alongside the new trademark application for ‘An Post’ they have also applied for two further trademarks:

That’s applied for in respect of:

An Post Commerce

Finally, An Post Commerce:

That’s applied for in respect of:

Other ‘An Post’ Trademark applications:

On the same day (14 December, 2018) An Post also applied for some of those marks in the EU and UK (Hard Brexit anyone?)

And Finally

All the above very strongly suggests an impending re-brand for ‘An Post’

But, just to keep everyone on their toes, on the exact same day, they did also apply for this:

Square that circle.

Brian Conroy is a Trademark and Brand Protection Associate Solicitor with Ogier Leman. If you have any IP questions or queries please get in touch with either Brian Conroy or Ronan McGoldrick

For even more intellectual property and trademark updates check out www.brianconroy.com and www.thetrademarkninja.com

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An Post Rebrand – An Post Trademark Reveals New Logo